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About us


www.thelandingpageguru.com, owned and operated by copywriter Bob Bly, is a unique how-to Web site. Its purpose: to help marketers create more effective landing pages that increase online conversions, sales, and revenues.

BOB BLY is a full-time freelance copywriter specializing in online, direct response, and business-to-business marketing. He earned more than $700,000 last year year from his freelance writing and Internet marketing, and became a self-made multi-millionaire while still in his 30s.

A copywriter for more than a quarter of a century, Bob has written promotions for over 100 clients including Phillips, Agora, KCI, 21st Century, Weiss Research, EBI Medical Systems, Sony, IBM, AT&T, Grumman, Crain Communications, McGraw-Hill, Intuit, and AlliedSignal.

Bob is the author of more than 70 books including The Copywriter’s Handbook (Henry Holt) and Business-to-Business Direct Marketing (NTC Business Books). He has published more than 100 articles in such publications as Subscription Marketing, Direct, Business Marketing, Writer’s Digest, and Amtrak Express.

Bob’s writing awards include a Gold Echo from the Direct Marketing Association, an IMMY from the Information Industry Association, two Southstar Awards, an American Corporate Identity Award of Excellence, and the Standard of Excellence award from the Web Marketing Association. He also taught writing at New York University.

Bob has appeared as a guest on dozens of TV and radio shows including The Advertising Show, Bernard Meltzer, CNBC, and CBS Hard Copy. He has been featured in major media ranging from the LA Times and Nation’s Business to the New York Post and the National Enquirer. He was formerly the advertising manager for Koch Engineering, a manufacturer of equipment for the chemical industry.