Section 1   How to Prepare for a Copywriting Assignment ................................... 3

Section 2   The Fundamentals of Persuasive Writing ............................................ 6

Section 3   Features before Benefits ...................................................................... 23

Section 4   How to Write a Good Adverstisement ................................................. 28

Section 5   The Magic of False Logic ...................................................................... 35

Section 6   How to Write Subject Lines that Get Your
                  Email Opened and Read ........................................................................ 38

Section 7   Reach Your Prospects on a Deeper Level:
                  The BFD Formula for uncovering your Customer's Core Buying
                  Complex ................................................................................................. 40

Section 8   Tips on Using Testimonials ................................................................... 44

Section 9   Does Long Copy Work Better than Short Copy .................................... 50

Section 10 Is there too much Hype in Direct Marketing Copy Today..................... 53

Section 1    10 Steps to Online Marketing Success................................................. 3

Section 2   Breaking into Your Prospects Email "Inner Circle".............................. 6

Section 3   Write, Design and Publish Your Own Free E-Zine ............................... 9

Section 4    8 Affordable Ways to Drive Traffic to Your Website ......................... 12

Section 5    How to Build Your E-Zine Subscriber List Rapidly
                   and Inexpensively Using "Safelists" ................................................... 14

Section 6   How to Help Search Engine Find Your Site .......................................... 17

Section 7   What Works Best in Email Marketing Long or Short Copy .................. 20

Section 8   Selling Newsletters with Online Conversion ....................................... 26

Section 9    15 Tips for Writing Internet Direct Mail that Works........................... 32

Section 10   More Tips for Writing Internet Direct Mail that Works ..................... 35

Section 11   Traditional vs. "Guerilla" Online Marketing....................................... 38

Section 12   Websites must Meet Marketing Objectives and Many Don't.............. 41

Section 13   5 Ways to Capture Email Addresses of Landing Page Visitors.......... 44

Section 14   Double or Triple your Landing Page Coversion Rates
                    with Taguchi Testing............................................................................ 48

Section 15    Experts share SEO Copywriting Secrets .......................................... 51

Section 1    Avoid these 5 Common Mistakes in Newsletter
                   Subscription Marketing ......................................................................... 3

Section 2   What Premiums Work Best in Newsletter
                   Subsciption Marketing .......................................................................... 6

Section 3    6 Common Reasons Why Newsletter fail............................................ 10

Section 4    Making Your Offer Make Sense .......................................................... 14

Section 5    How to Overcome Price Resistance When Selling
                    High-Priced Information Products ..................................................... 17

Section 6   10 Tips for Increasing Response to Direct Mail
                   Packages Selling Directories................................................................ 21

Section 7   Enhancing Your Credibility with Your Subscribers ............................. 23

Section 8   Deciding What to Insert with the Sales Letter
                   in Your DM Package .......... ................................................................. 25

Section 9    5 Profitable Advances - Renewal Approaches .................................. 26

Section 10   Make Your Newsletter the One They Can't Live Without................. 28

Section 11   How to Sell Information in the "Information Age"............................ 32

Section 12   Subscription Premiums - What's Working and What's Not.............. 36