A name-squeeze page (see sample below), also known as a squeeze page, is a technique used to convert Web traffic into leads.
The traffic is generated through standard methods including pay per click advertising, e-mail marketing, viral marketing, social media, or co-registration, to name a few.
Instead of driving the traffic to a Web site or landing page selling a product, the hyperlink connects to a name-squeeze page.
The page is designed for one single purpose: to capture the e-mail address of the visitor. By doing so, you get the visitor to join your opt-in e-list. Once he has done so, you have permission to send e-mails to him. These e-mails should be a mix of free content and sales messages.
The sales messages are how you monetize the list: by selling them your products. But if you send nothing but sales e-mails, subscribers will become disinterested and start unsubscribing from your list. To retain subscribers, build goodwill, and deliver value, you must alternate your marketing e-mails with e-mails that deliver free content. Internet marketing guru Fred Gleeck suggests a ration of 3 content e-mails to one sales e-mail. The incentive for the user to give his e-mail address is in exchange for free content you offer. The free content can be a subscription to a free e-newsletter or a one-shot offer such as a free special report, available as a downloadable PDF document.
The best results are generated by combining both offers in what is known as a "free-on-free squeeze page," an example of which is shown below. In the free-on-free offer, the user gets a free subscription to your e-newsletter AND one or more free bonus reports as a reward for signing up.
"Why do I have to offer a free bonus gift?" you may be thinking. "After all, isn't the free e-zine incentive enough?" Sadly, no. Your prospects are already getting too many e-newsletters.
When you offer the report, they will join your list even if they are not sure they want your e-letter, provided the free reports you offer is desirable, relevant, valuable, and interesting. Then, if the e-newsletter in fact provides more of the same good content, they will stay with you and not unsubscribe. ###