In the Agora Model of online marketing, you use a variety of methods (shown in the yellow ovals in the diagram below) to drive traffic to a squeeze page. The squeeze page offer the visitor a free report, free e-zine, or both in exchange for submitting his e-mail address.

Once visitors register on the squeeze page, you have their e-mail address and can now market to them via e-mail as often as you like at no extra cost. The bulk of your online leads, sales, and profits will come from repeat e-mail marketing to this “house” e-list of prospects, both through solo e-mails and product ads in your e-zine. The e-mail or ad has hyperlinks that connect to the landing page for the specific product being promoted.